Your growth AI agent rewrites landing pages to get more signups. It publishes each rewrite right away, because speed is the whole point of running it.
One rewrite adds an extra step before the page loads. That extra step quietly wipes out the tag that tells you an ad click just happened. Paid ads keep sending clicks straight to that page.
Your ad dashboard shows all those clicks. The tool that tracks where your signups actually come from shows nothing for them. There’s nobody else checking this, so you’re the one who finds it days later, after the ad budget for that week is already spent.
A chemical plant operator never restarts equipment after any change without walking a checklist first, confirming every connection still works before real material flows through it again.
Next time your agent rewrites a page, ask your team: “can we run one test click through it before it goes live, and check it still counts as a real ad click?”
InTheValley has senior engineers who know how to build that check.
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