3 m read

How Can Remote Startups Limit Distances and Build Rapport?

In the modern world of work, remote startups face numerous challenges, one of the essential being improving remote communication for technical teams. With dispersed workforces, establishing a robust communication system that bridges geographical boundaries is surprisingly complex yet rewarding. The big questions are: how can you build rapport among your remote personnel? How can you make them feel connected, valued, and engaged? Let’s explore.

Understanding the Communication Requirements of Remote Teams

Remote work is a different beast, and conventional in-office communication methods often fall short. Good communication in the context of remote technical teams goes beyond transferring instructions; it involves building trust and fostering a shared understanding of the company’s vision. The users, remote workers in this context, need clarity on goals while still maintaining their individuality and space.

An effective communication channel considers distinctive working styles, time zones, and personal preferences. In reality, getting remote communication right involves striking a balance between synchronicity and asynchronicity. It underscores the need to stay connected without succumbing to the burnout linked to ‘Always On’ work cultures.

  • Clarity of roles and expectations
  • Capturing nuances and subtleties of communication
  • Ensuring the availability and openness of team members
  • Avoiding misunderstandings and communication lapses
  • Harnessing the capabilities of technology to facilitate smooth interactions

“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw

To sum up, this section, understanding the specific communication needs of remote teams can help devise strategies that drive transparency, engagement, and productivity. It is critical to regular operation, efficient problem-solving, and most importantly, to create a harmonious virtual work environment.

Five Steps Towards Building a Robust Remote Communication System

Now that the need for aligning communication strategies to remote work contexts is evident let’s focus on how to achieve this. These five steps can work as a roadmap to guide your efforts:

1. Set Clear Communication Norms:

Establish rules around responsiveness, preferred communication channels, and rationale behind messages. Consider the different time zones while setting deadlines.

2. Prioritize Transparency:

Encourage open discussions around project progress, challenges, and successes. Transparency not only deepens trust but also promotes accountability in remote teams.

3. Utilize Interactive Tools:

There exists a plethora of tech tools designed specifically for remote teams. Explore and optimize usage. Pro-tip: Shoot away from overused tools like Slack and Zoom and opt for more novel solutions.

4. Make Time for ‘Non-Work’:

Casual conversations and fun virtual team-building activities keep the team spirit alive, even virtually.

5. Revaluate and Refine:

Every remote team is unique; continuously assess the efficacy of communication tactics and revamp as needed.

Q: What is the biggest roadblock to effective remote communication?

A: The absence of face-to-face interaction and non-verbal cues often contribute to misunderstandings. Misaligned time zones can also cause delays and broken communication.

Q: Are video calls the best way of communication in remote teams?

A: While video calls are great for team calls and discussions, relying solely on them can become exhausting. Balance it out with emails, chat messages, and scheduled in-person meet-ups (if possible).

Q: How often should we communicate?

A: Every team should find its rhythm. The important thing is regular contact – daily stand-ups or bi-weekly check-ins; just make sure everyone’s on the same page.

Q: How can we add a personal touch to remote communication?

A: Besides professional channels, have dedicated virtual spaces for casual chats. Regular virtual team-building activities and celebrating personal milestones also help in building rapport.

Analyzing the State of Remote Work Communication

The COVID-19 pandemic simply accelerated the transition towards remote work; so, yes, the concept is relatively new, but it is here to stay. Understanding the business communication market and its trends can help in aligning strategies, as you can validate your strategies and anticipate possible roadblocks.

According to a recent report by Gartner, the use of business communication tools saw an exponential surge during the pandemic. Video meeting solutions, team collaboration platforms, and secure communication channels have witnessed major upticks. This uptick is expected to sustain, contributing to the growth and evolution of remote work technologies.

Case Study: ClickUp’s Approach to Bridging the Remote Gap

ClickUp, a project management tool startup launched in late 2017, offers a stellar example of limiting distances and building rapport in a remote setup.

During 2020 and 2021, ClickUp’s growth accelerated, and they maintained a partially remote workforce. They utilized their own platform for project management, facilitating transparency and collaboration. Moreover, they relied heavily on video communication platforms for daily stand-ups, weekly all-hands meetings, and one-on-ones.

What sets ClickUp apart is its emphasis on building a strong remote culture. They encouraged water-cooler chats on dedicated Slack channels and hosted regular virtual team-building events and activities. Also, they placed importance on acknowledging achievements and milestones, fostering a sense of unity and camaraderie among the team.

ClickUp’s approach demonstrates the potential of virtual tools and intentional culture-building activities in developing rapport and bridging distances within remote teams.


In conclusion, improving remote communication for technical teams is an ongoing process that involves continuous learning, flexibility, and the right tools. Remember, at the end of the day, it’s all about making your team feel respected, heard, and valued, even when miles apart.


Leave a Reply