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Virtual Team Performance Alignment with Business Goals

Did you know that companies with a thriving virtual culture are likely to outperform their competitors? A 2020 report from Gallup states that 66% of employees who work remotely are more engaged with their tasks, implying that virtual teams can reach high performance levels when managed effectively. 

This blog post aims to guide you on how to align your virtual team’s performance with your business objectives.

Setting the Stage: Virtual Teams in Today’s World

In our increasingly digitized world, virtual teams are more than just a trend – they are here to stay. Leveraging their power requires a deep understanding of their unique dynamics and the right strategies to channel their potential.

Have you taken the first step toward harnessing the power of your virtual team?

Real-world Application: Buffer

Let’s take a look at Buffer, a social media management platform entirely run by a virtual team. Initially, Buffer grappled with communication bottlenecks and time-zone differences. 

However, they turned these challenges into opportunities by implementing asynchronous communication, using tools like Slack and Trello, and promoting a culture of transparency. Buffer’s success story proves that with the right strategies, virtual teams can indeed align with business objectives.

Joel Gascoigne, CEO of Buffer, has famously said, “Remote work isn’t just a different way to work – it’s a different way to live.”

Debunking Misconceptions and Overcoming Challenges

A common myth about virtual teams is that they lack the camaraderie of traditional teams. However, a 2022 study by PWC revealed that virtual teams, when managed effectively, can create stronger bonds than in-person teams.

Challenges like time-zone differences, communication gaps, and remote management can be overcome by implementing flexible work hours, using effective collaboration tools, and fostering an inclusive culture.

Lessons from the Up-and-Coming: Doist

Another startup that’s made the headlines is Doist, a fully remote company offering productivity tools. Doist faced issues with team engagement and alignment with business goals. 

By promoting a culture of flexibility, asynchronous work, and transparency, they managed to transform their virtual team into a well-oiled machine contributing significantly to their business objectives.

Doist’s founder, Amir Salihefendic, has insightfully noted, “Remote work is not just a productivity tool, but a major engine of social mobility and environmental sustainability.”

Aligning virtual team performance with business objectives may seem daunting, but with the right approach, it is possible to create a vibrant, successful virtual team. By learning from companies like Buffer and Doist, you can unlock the true potential of your virtual team. Are you ready to take the leap into the future of work?


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